Aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...
Continue readingThe proposed consensus models focus on the treatment of non-cooperative behaviors in the consensus-reaching process and explores ...
Continue readingIntroduces systems science as an entry point to present a basic introduction to research models and methods in management ...
Continue readingThe main emphasis of the book is on modelling business-related scenarios and the generation of decision alternatives. Fully ...
Continue readingDescribes the relationships of PLM with the Internet of Things, Industry 4.0, Digital Twins and Digital Threads. “Product ...
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